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عمومی::
هویتزدایی از مصرفکننده
of domestic products (consumer disidentification), consumers' attraction to products of a particular foreign country (consumer affinity) and consumers' repulsion from products of a particular foreign country (animosity).
Consumer Disidentification Josiassen (2011)
Consumer disidentification
However, it is also worth noting that consumer disidentification and thus repulsion of domestic products may not only be present among
Investigating the sources of consumer disidentification, Josiassen (2011) found that acculturated consumers who speak the domestic language or use mainstream media, exhibit lower level of consumer disidentification.
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